For the past 25+ years, Hasbro has released many many different kinds of merchandise related to the Transformers franchise. While many of them were action figures, there have been quite a number of other products made available as well.

Now, they're going another step beyond with the release of a completely new Transformers product - men's cologne.

No joke, Hasbro is seriously releasing Optimus Prime and Bumblebee varieties of cologne for men. Whether this is good or bad is up to you. It's your opinion.

Not convinced and in need of proof? Head over to this order page at FragranceNet.com.