The first is the redecoed Hero Optimus Prime figure.  Originally painted red and white, this unreleased relic is a mostly dark blue redeco of the retail version. This blue version was to have come afterward, but never made it to the mass production stage.

The second is the Hero Megatron redeco. While the first version was primarily dark purple and gray, this figure sports a white and light gray color scheme with a camo deco of some kind (it's not quite an "arctic" camo). Like Prime, it never made it into retail to follow its purple predecessor.

The third is the Laser Cycle Soundwave figure (which has just ended in its bidding, so, be quick to get a glimpse of this figure). A redeco of the Laser Cycle Road Pig, this figure was to be released alongside a redeco of Road Rocket as a Laser Cycle version of Jazz. Sadly, none of these saw the light of day aside from a very limited amount of factory-packaged samples (which is what's in these auctions).

All three are mint on sealed card and AFA graded.

The following are further images of these artifacts of 1995:

* blue Hero Optimus Prime

* gray/white Hero Megatron

* Laser Cycle Soundwave