The Battle for Earth Begins... gamers control the outcome of the planet as they choose to protect it as Autobots or destroy it as Decepticons

Santa Monica, CA – June 26, 2007 – The fate of the world is in gamers’ hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. has shipped to retail stores nationwide.  Timed to the highly anticipated theatrical release of the “TRANSFORMERS” live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

“TRANSFORMERS: The Game lets you choose your side – Autobots or Decepticons – to either protect or destroy Earth,” said Will Kassoy, senior vice president of global brand management, Activision, Inc.  “The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property’s long history that will also appeal to Generation 1 fans.”

“The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game,” said Jeff Burdeen, Vice President of Digital Media for HPG.  “Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action.”

In TRANSFORMERS: The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more.  Gamers must master each character’s unique weapons, moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS™ offers two completely different games, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the “AllSpark Wars” through Nintendo® Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons.  Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players.

The PSPÒ (PlayStationÒ Portable) system version of TRANSFORMERS: The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game.  In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMERS: The Game was developed by Traveller’s Tales for the Xbox 360™ video game system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen) by the ESRB.  The PSP system version was developed by Savage Entertainment and is currently rated “E 10+” (Everyone 10 and older – Violence) by the ESRB.  Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB.  For more information about the game, visit http://www.transformersgame.com/.